Why Our FBM Model Gives You an Edge in Amazon Selling
- Ricky Victory
- Aug 12
- 2 min read
When it comes to selling on Amazon, there’s more than one way to run a store. Most people are familiar with Amazon FBA (Fulfilled by Amazon), where sellers ship their products to Amazon’s warehouse, and Amazon handles storage, packaging, and shipping.
But at EmpowerFBA, we’ve developed a unique FBM (Fulfilled by Merchant) model that flips the traditional approach on its head — and in many cases, makes it faster, safer, and more profitable for our clients.
Here’s How Our FBM Model Works
We own the warehouse – Your products are stored and shipped directly from our facility, not Amazon’s.
We list name-brand products – You get the advantage of selling established products that already have demand, traffic, and loyal customers.
Products go live instantly – As soon as inventory is purchased and arrives at our warehouse, it’s available for sale. No waiting weeks for FBA check-in delays.
We handle all fulfillment – When an order comes in, our warehouse ships it straight to the customer. You don’t lift a finger.
We can product swap – If a product starts facing high competition, pricing issues, or potential brand restrictions, we can replace it with another profitable product from our supplier network without you losing momentum.
Why FBM Beats FBA in Our System
Speed to MarketWith FBA, sellers often face delays of 2–6 weeks just to get inventory checked in and live. Our FBM process eliminates that wait, so you start selling faster.
Lower Risk of Account IssuesBecause you’re selling brand-name products from trusted suppliers, you avoid many of the pitfalls new sellers face — including slow-moving private-label products or IP complaints from unverified sources.
Complete Inventory ControlWe see exactly what’s in stock at all times, meaning you avoid Amazon’s surprise removals or misplaced inventory.
Product Swapping for Long-Term ProfitabilityInstead of being stuck with slow-moving or risky products, we can quickly swap your inventory for a high-demand alternative. This flexibility keeps your store competitive and profitable year-round.
No Amazon Storage FeesFBA’s storage costs can eat into profits, especially during Q4. With our warehouse, you avoid those hidden costs.
Done-for-You ManagementYour dedicated account manager handles listings, optimization, fulfillment logistics, and product swaps. Your only role is deciding how much inventory to invest in — we do the rest.
Who This Model is Perfect For
Busy professionals looking for a hands-off Amazon business.
New sellers who want a faster, safer entry point into the market.
Investors who want to leverage Amazon without the day-to-day grind.
At EmpowerFBA, our FBM model means you skip the headaches, start selling sooner, and benefit from our proven supplier network — all while having the flexibility to pivot products when the market changes. The result? You’re not just selling on Amazon, you’re selling smarter.







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